The American Dental Association recently joined with 35 other health organizations to urge the United States Food and Drug Administration "to be more diligent about requiring tobacco companies to obtain approval before introducing new tobacco products to market" (ADA News, 3/14/16).  The letter references the Family Smoking Prevention and Tobacco Control Act of 2009, which was designed to closely regulate new tobacco products marked to the American Public.  According to the letter,

It appears that major tobacco companies continue to market new products without an order from FDA that they have met the public health standard for new products or that they have been found substantially equivalent to a predicate product.  From publicly available information, there are some non-compliant new products that have been introduced to the market over the last several years.

The letter was co-signed by some of America's largest public health research groups, including the American Academy of Pediatrics and the American Heart Association.

The complete letter may be found here.